With traditional desktop home printers the files are sent straight to the printing device once you press the print button.

The Xerox digital printing press we use has its own dedicated "Raster Image Processor" (RIP). The files are printed in the conventional manner from the workstation but go to the RIP rather than the print engine itself.

From the RIP we can make all sorts of changes to the file before it is actually printed on the digital printing press itself.

One of the key functions of the RIP allows us to calibaret the print engine to ensure consistent colours across as wide variety of different print jobs. This is very important when corporate colours need to be reproduced accurately.

The RIP can also impose pages and gives access to settings for different weights of paper and sizes of paper so that the print engine adjusts automatically to accomodate these papers.